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The $20 billion edtech giant Byju’s has set its sight on the public education system in India. It has a willing partner in NITI Aayog
Byju’s wants to target students in India’s most developmentally challenged states; its products aren’t a great fit for the audience
Unwilling to customise its offering, Byju’s wants to stay away from complex on-ground operations
This has already led to confusion with state-level functionaries, who are waiting for Byju’s to make the first move
You can read the full piece on The Ken’s website here.