Amazon’s steep learning curve in India’s crowded online test prep market

By Arpit Arora in journalism

January 5, 2022

Note: This article was originally published on The Ken website and is subject to their copyright terms and conditions.


  • Amazon is the latest edtech entrant in India, with its eye on the engineering and medical test prep market, and beyond

  • The company is taking a no-frills approach to teaching and relying on data to organise, personalise, and present the content better

  • To build credibility fast, Amazon Academy has partnered with Sri Chaitanya Institute and reached out to high-profile teachers

  • With incumbents at large and top students still missing, Amazon will have to differentiate sufficiently to stamp its mark


You can read the full piece on The Ken’s website here.