The community-shaped hole in Skillshare’s plan to take on FrontRow, Unlu

By Arpit Arora in journalism

April 4, 2022

Note: This article was originally published on The Ken website and is subject to their copyright terms and conditions.

Summary

  • Skillshare is the latest entrant in India’s creative learning market. The 12-year-old company has over 13 million registered users globally

  • Skillshare is partnering with popular Indian creators like illustrator Alicia Souza, while also offering huge discounts and free trials to attract users

  • Competitors like BitClass, FrontRow, and Unlu, which launched over the last two years, have already reoriented their approach to the Indian market

  • To truly resonate with the Indian user, Skillshare will have to turn its skills marketplace into a community

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You can read the full piece on The Ken’s website here.