Spam gushes through the cracks in Trai’s Do Not Disturb dam

By Arpit Arora in journalism

April 29, 2022

Note: This article was originally published on The Ken website and is subject to their copyright terms and conditions.

Summary

  • Nearly 15 years after setting up the National Do Not Call Registry (NDNC), subscribers continue to be pestered by telemarketing calls

  • The demand for subscriber contact details has even spawned a thriving industry of data brokers who trade subscribers’ details to telemarketers

  • In 2018, Trai unveiled an ambitious framework to curb the menace via blockchain technology to curb the Rs 6,000 crore (~$783 million) industry

  • The jury is still out on the impact of the new Trai framework, as consent acquisition is not a simple endeavour and telcos are dragging their feet

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You can read the full piece on The Ken’s website here.